be responsible for overseeing the management and optimisation of digital data across various platforms. You will ensure compliance with consent and regulatory frameworks, develop marketingautomation strategies, and manage data pipelines. Your expertise in Adobe Experience Platform or Salesforce Marketing Cloud will be crucial in driving data … and implementation of digital data strategies to support business objectives Ensure compliance with consent and regulatory frameworks across all digital platforms Develop and manage marketingautomation strategies to enhance customer engagement and conversion Oversee the creation and optimisation of data pipelines to ensure efficient data flow and integration … Collaborate with cross-functional teams to leverage digital media and data insights for strategic decision-making Utilise Adobe Experience Platform or Salesforce Marketing Cloud to manage and optimise digital data Monitor and analyse digital data performance using analytics tools Provide recommendations for improving data management and utilisation Key Skills More ❯
The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you … competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company's solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows … digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing, business administration, engineering, or a related field. Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software More ❯
edinburgh, central scotland, united kingdom Hybrid / WFH Options
OLI Systems, Inc
and maximize conversion rates, ultimately transforming our approach to marketing. Design and Scale Impactful Campaigns: Own the creation and implementation of innovative AI-powered marketing campaigns across diverse global channels, driving brand awareness and generating qualified leads that fuel our growth and success. Author Compelling Digital Content: Design and … case studies, and videos-that showcase our value proposition and brand to aid in demand campaign effectiveness. Cross-Functional Collaboration: Collaborate proactively with product marketing, solution architects, our regional client acquisition and success teams, and other departments to ensure we achieve an efficient cohesive client centric enabling process. MarTech … and AI Stack Ownership: Evaluate, implement, and manage AI tools and marketing technology platforms that enhance demand generation capabilities and streamline processes. Keep our stack up to date. Data Analysis and Performance Measurement: Utilize advanced analytics and AI tools to track campaign performance, measure key KPIs, and generate actionable More ❯
edinburgh, central scotland, United Kingdom Hybrid / WFH Options
Wyoming Interactive
Martech Data Engineer, you will play a crucial role in implementing and deploying the client's Martech stack. You'll work closely with their marketing, analytics, and product teams to build and optimize a scalable architecture, including managing an Azure Data Lake Gen2, Azure Data Factory, Snowflake warehouse, and … RudderStack for customer data flows. Your responsibilities will include designing and maintaining data integrations from sources such as HubSpot and Shopify, enabling efficient marketingautomation and data-driven insights. Key Responsibilities: Martech Architecture: Develop and manage a scalable data architecture using Azure and Snowflake. Data Pipeline Management: Implement More ❯
aberdeen, north east scotland, united kingdom Hybrid / WFH Options
SF Recruitment (Tech)
Midlands) Salary: £40,000 Job Type: Full-Time, Permanent A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel. You … ll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career. Key … Responsibilities: Design and implement customer journeys and lifecycle campaigns Build workflows, segmentation strategies, and lead scoring models Collaborate with Sales and Marketing to improve conversion and retention Launch in-life CRM initiatives and support Account-Based Marketing Leverage data to drive performance and optimisation Requirements: 2-3+ More ❯
edinburgh, central scotland, united kingdom Hybrid / WFH Options
SF Recruitment (Tech)
Midlands) Salary: £40,000 Job Type: Full-Time, Permanent A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel. You … ll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career. Key … Responsibilities: Design and implement customer journeys and lifecycle campaigns Build workflows, segmentation strategies, and lead scoring models Collaborate with Sales and Marketing to improve conversion and retention Launch in-life CRM initiatives and support Account-Based Marketing Leverage data to drive performance and optimisation Requirements: 2-3+ More ❯
glasgow, central scotland, united kingdom Hybrid / WFH Options
SF Recruitment (Tech)
Midlands) Salary: £40,000 Job Type: Full-Time, Permanent A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel. You … ll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career. Key … Responsibilities: Design and implement customer journeys and lifecycle campaigns Build workflows, segmentation strategies, and lead scoring models Collaborate with Sales and Marketing to improve conversion and retention Launch in-life CRM initiatives and support Account-Based Marketing Leverage data to drive performance and optimisation Requirements: 2-3+ More ❯