2 of 2 Permanent ATL Jobs in the South East

teams the insight, direction and frameworks needed to deliver sustainable growth. You’ll work across multiple brands and markets, bringing together paid media, Brand, ATL, Creative, Retention, BI and Technology. With significant influence over planning, forecasting, measurement and cross-channel optimisation, you’ll help senior stakeholders understand what is driving … journey Develop measurement frameworks covering attribution, incrementality, MMM, funnel analysis and dashboarding, working with BI, Analytics and Technology to improve data agility Connect Brand, ATL, Creative and Retention activity with paid media, ensuring messaging, investment and insights work together across the full funnel Lead cross-channel testing and optimisation, identifying ...

Role This is an exciting opportunity to help shape how digital creative is developed during a period of significant growth and investment across ATL and digital channels. The successful candidate will sit at the intersection of paid media, creative production, commercial performance, and brand strategy , using audience insight, platform knowledge … media and creative decisions. Partner with Brand and Marcomms teams to ensure messaging is relevant and consistent across the customer lifecycle, digital activity and ATL campaigns. Lead regular creative review sessions, ensuring platform updates and performance learnings result in clear actions and improved creative output. Brand and commercial context ...