1 of 1 Permanent B2C Jobs in South Lanarkshire

visibility for core product categories and new market entries. Manage paid search and digital advertising budgets efficiently, optimising for ROI across both B2B and B2C audiences. Customer Experience & Conversion Take end-to-end ownership of the online customer journey — from first discovery through to post-purchase — for both … with analytics platforms (e.g. Google Analytics 4), drawing insights from data and using them to drive decisions. Excellent understanding of both B2B and B2C customer journeys and how to optimise the online experience for different audience types. Strong project management skills — able to manage multiple workstreams, prioritise ...