Manager of CRM Analytics
Cardiff, South Glamorgan, United Kingdom
Marco's Franchising, LLC
quality, craveable menu offerings and delivering great guest experiences across more than 1,200+ locations. As we continue to grow, we're looking for a Manager of CRM Analytics to help shape the future of how we engage with our customers. This role is ideal for someone who's both strategic and hands-on-comfortable diving into … passion for making great guest experiences Sound like you? Check out the responsibilities and requirements below and then fill out an application! Position Summary: The Manager of CRM Analytics will lead customer analytics and lifecycle measurement across our marketing and loyalty programs. This highly visible role will own our approach to customer segmentation, campaign measurement, and personalization … strategy-bringing structure, insights, and innovation to our CRM and CDP initiatives. Reporting to the Director of Marketing Analytics, they will partner closely with Marketing, Loyalty, and Product to drive customer growth, retention, and engagement through intelligent data use. Duties and Responsibilities: Build and maintain models for customer lifetime value (CLV), churn prediction, RFM scoring, and segmentation using Python More ❯
Employment Type: Permanent
Salary: GBP Annual
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