Head, Global Lifecycle Marketing
Stevenage, Hertfordshire, UK
Martyn Bassett Associates
technology products and 220 million downloads worldwide. The Opportunity: Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization. The Skills/Requirement Needed to Succeed: This … strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key senior-level stakeholders. This role involves collaboration with the extended executive team and across the company’s entire consumer product portfolio. Overall Experience … Must have 8+ years in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates More ❯
Employment Type: Full-time
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