CRO/UX Lead
stoke-on-trent, midlands, United Kingdom
Hawes and Curtis
across key website areas including checkout, PLPs, PDPs, site search, and merchandising. Design and manage a structured experimentation roadmap using A/B and multivariate testing to validate hypotheses and maximise ROI. Monitor the performance and effectiveness of testing campaigns, making data-driven recommendations. Provide in-depth … implementation of CRO and UX initiatives. Partner with stakeholders across Creative, Ecommerce, Brand, and Technical teams to align digital strategies with commercial goals. Present testing insights and design rationale clearly to both technical and non-technical stakeholders at all levels. Qualifications/skillset: Experience in a similar Conversion Rate … and Senior Management Solid understanding of CRO, digital marketing & data analysis Excellent written and verbal communication skills Extensive knowledge of GA4, A/B testing platforms such as AB Tasty, Optimizely etc and other platforms such as Hotjar, ContenSquare Working knowledge of JavaScript/HTML/CSS Experience creating More ❯
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