2 of 2 Permanent Marketing Technology Jobs in the Thames Valley

Senior Product Director, Data, Martech & Experimentation (Viator) United Kingdom, Portugal, Poland Senior Product Director, Data, Martech & Experimentation Viator About Viator Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore-everything … the largest marketplace of our kind, we enable millions of travelers to book more than 300,000 tours, activities, and experiences worldwide. The Data, Martech & Experimentation team is at the heart of Viator's ability to scale, drive customer satisfaction, and optimize operations through data-driven, AI-powered, and highly … efficient platforms . We are looking for an experienced Senior Director of Product to lead our internal platforms across Data, Machine Learning, Experimentation, Martech, and Customer Service . This role has the option to work from one of our European offices (Oxford, London, Lisbon, or Krakow) or to be fully More ❯

properties using tags and scripts from GTM/GA4 into their Big Query data warehouse. Combine this with other streams of data from their MarTech stack (ETL) to produce insight and initiatives that they can leverage to produce better and richer experiences for their customers through segmentation and personalisation. Their … product range is VERY deep, so you’d be working with their marketing and promotional teams to create bespoke geographical pricing algorithms which balance supply/demand of products with achieving target margins across geographies. Understand the channels of customer acquisition and help calculate the ROI/attribution of … Experience in working with data coming from Google Analytics, Google Ads, Google shopping, Meta, Bing etc. would be well received. Work with their internal marketing team to Inform and improve customer loyalty programmes to understand which levers drive repeat purchasing and increase customer lifetime value to the business. Create More ❯