2 of 2 Permanent Persona Development Jobs in the UK excluding London

RFPs), invitations to tender (ITTs), and statements of requirements/work verbally and in writi ng.Conduct rigorous analysis and testing using techniques such as persona development, customer journey mapping, requirements engineering, benefit analysis, change impact assessments, pulse surveys, requirement traceability, test cases/scripts, and related too ls.Hold ...

framework, trigger architecture, AI workflows & decision trees • Commercial - pipeline acceleration, lead quality improvements, revenue attribution & personalisation performance Functional Responsibilities • You will own ICP modelling, persona development, behaviour modelling, lead scoring, intent scoring and opportunity scoring - building the intelligence that powers every downstream campaign. • You will bring AI personalisation … email, SMS, paid media, website personalisation, sales enablement triggers and customer success triggers. • You will own the AI personalisation programme end-to-end, from development requirements and roadmap through to the personalisation framework, audience intelligence model, revenue orchestration model and agentic workflow design. • You will build and continuously optimise ...