West Midlands, England, United Kingdom Hybrid / WFH Options
Inizio
and analytics to identify friction points and optimisation opportunities Education sector personalisation: Develop targeted experiences for different education segments (UK EAL, International EAL and Adult ESOL) Intelligent paid media management ROI-focused campaignmanagement: Plan, execute and optimise paid campaigns across Google Ads, Microsoft Bing and social media with clear focus on reducing CAC and improving ROAS … efficiently, shifting spend toward highest-performing channels and campaigns Retargeting and nurturing: Create comprehensive retargeting strategies to convert engaged prospects through the longer education sales cycle Analytics and performance management Attribution and measurement: Develop and manage attribution models using Salesforce and Pardot to understand the complete customer journey from first touch to conversion Performance reporting: Create comprehensive dashboards and … strategy and implementation Content and link building strategy for SEO and GEO Google Ads, Microsoft Bing Ads, YouTube advertising Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign Google analytics 4 and search console Conversion rate optimisation Data analysis and reporting Agile and fast-paced Excellent communication skills High standards and a keen eye for detail Essential More ❯
Coordinate partner collaborations and nurture leads to maximise ROI. Content & Communications: Write and update website content, blogs, and marketing collateral. Support the creation of newsletters, brochures, and sales presentations. CampaignManagement: Plan and execute email campaigns, create landing pages, and track performance against KPIs. Liaise with third-party partners for advertising and promotional opportunities. Social Media: Manage the … Strong organisational skills - able to manage multiple projects simultaneously. Excellent written and verbal communication skills with high attention to detail. Confident using email marketing tools , CRM systems , and content management platforms (e.g. Wordpress, Wix). Experience managing social media (LinkedIn) and digital campaign performance reporting. Working knowledge of design tools (Canva/Adobe) and basic HTML. Desirable (but … not essential): Experience working in a start-up or scale-up environment. Familiarity with marketing automation tools (e.g. Pardot). Exposure to paid advertising (Google Ads, LinkedIn Campaign Manager). More ❯
Evesham, Worcestershire, West Midlands, United Kingdom Hybrid / WFH Options
A F Selection
strategies that deliver real impact. Your responsibilities will include: Managing global paid advertising campaigns across Google Ads and Facebook Business. Overseeing the Google Ads MCC account budgeting, forecasting, and campaign creation Conducting A/B tests to optimise traffic and conversions Monitoring and reporting on website performance, with actionable insights for regional teams Developing and implementing SEO strategies to … experience across PPC and SEO. Youll be highly analytical, data-driven, and a great communicator who can translate insights into strategy. Ideally, youll have: 4+ years experience in PPC campaignmanagement Strong proficiency in Google Ads, Google Analytics, SEMrush, and Search Console 2+ years SEO optimisation and strategy experience Experience with Facebook Ads or Programmatic Advertising (desirable) A … proactive mindset, excellent time management skills, and a passion for testing and optimisation Whats on Offer Competitive salary + 10% annual bonus Hybrid working 3 days in the office, flexible start/finish times 25 days holiday (increasing with service) + birthday off Private medical cover & health cash plan Enhanced pension, maternity & paternity benefits Staff discounts and wellbeing support More ❯