Loyalty Marketing Data Analyst
- Hiring Organisation
- Morrisons
- Location
- Bradford, West Yorkshire, Yorkshire, United Kingdom
- Employment Type
- Permanent
looking for a Data Analyst to join our Loyalty Marketing function. In this role, you won't just be crunching numbers, you'll be the engine behind how Morrisons understands and engages with millions of customers. You will be responsible for analysing customer and transactional data to drive … loyalty mechanics, promotions and personalised offers Design experiments (A/B testing) and use advanced analytics to measure the true incremental impact of marketing campaigns. Deliver campaign and proposition analysis, including incremental uplift and ROI Build and maintain dashboards and reports tracking key loyalty KPIs Develop customer segmentation ...