Marketing Insight & Analytics Lead - Mat Cover (9 Month FTC)
- Location
- Westminster, West End, United Kingdom
working, and build the data products that make those answers repeatable and trusted. What You'll Do Marketing Measurement & Attribution Lead the design and build of Moneybox's marketing attribution framework Own incrementality testing: design experiments, define holdout groups, and translate results into actionable media planning … ensure martech data flows (AppsFlyer, Google Ads API, Meta Ads API, GCP, Mixpanel) are well-modelled, documented, and trusted Contribute to the design and governance of marketing data models within the broader data platform (Databricks), including gold/silver/bronze layer definitions relevant to marketing use cases ...