B2B CRM Experience Manager
Malmesbury, Wiltshire, United Kingdom
Dyson GmbH
be responsible for architecting and executing the CRM strategy for Dyson Professional (B2B), driving prospects and customer engagement throughout the sales lifecycle. You will deliver consistent lifecycle and tactical email marketing campaigns, that are impactful and scalable across multiple B2B markets. The importance of customer data is vital for the effectiveness and efficiency of this role; therefore, you … meetings and relevant training. You will: Lead global CRM strategy and campaign execution for all Dyson Professional (B2B) markets. Deliver best practice group and market onboarding, lifecycle and tactical email marketing campaigns to support marketing and sales colleagues. Run reports in Salesforce to pull data in line with segmentation requirements for campaign targeting. Building of email templates in MJML and Marketing Cloud Account Engagement (Pardot) and localising these globally for all markets. Set up of behavioural, triggered email journeys and automations in Marketing Cloud Account Engagement (Pardot) and Salesforce Sales Cloud Work with commercial and creative teams globally to ensure alignment with campaigns and latest claims. Be Dyson Professional's GDPR and More ❯
Employment Type: Permanent
Salary: GBP Annual
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