Head of Product Marketing
- Hiring Organisation
- TRL Limited
- Location
- Wokingham, Berkshire, South East, United Kingdom
- Employment Type
- Permanent
market strategy for all offerings. Define target segments, buyer personas, campaign approaches, launch plans and success measures. Establish measurable objectives and oversee performance against agreed targets. Launch & Campaign Execution Lead end-to-end launch campaigns, from concept and creative direction through to execution and measurement. Coordinate activity across content … adoption, advocacy and growth. Develop customer success stories, case studies, onboarding content and cross-sell campaigns. Support long-term customer engagement and retention initiatives. Performance Measurement Monitor and report on launch performance, campaign effectiveness, messaging impact and marketing-generated pipeline. Provide clear performance insights ...