Senior CRM Data Manager, Wolverhampton
Wolverhampton, Staffordshire, United Kingdom
Marston's PLC
Senior CRM Data Manager Salary up to £60k plus benefits Join our Digital Marketing team in a pivotal new role that supports Marston's ambition to become the UK's number one local pub company. As Senior CRM Data Manager, you'll play a key role in shaping and executing our CRM … offering the opportunity to make a senior-level impact through a broad skill set, including data analysis, stakeholder collaboration, and vendor management. Key Responsibilities: Devising and implementing the CRM strategy for Marston's, working to understand how we can maximise our 1st party data to build advocates through a defined segmentation and communication strategy. Provide thought leadership … data quality, implementing data governance policies, and ensuring compliance with data protection regulations. Oversee the daily data operations including contact updates, campaign triggers, and API feeds (e.g. DeployTeq, Dynamics). Collaborate with wider digital and brand marketing colleagues to ensure campaign moments and events are executed across digital touchpoints. Be confident in building relationships with key stakeholders such More ❯
Employment Type: Permanent
Salary: GBP Annual
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