Head of Marketing Analytics
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- West Yorkshire, United Kingdom
- Employment Type
- Full-Time
- Salary
- £90,000 - £110,000 per annum
Role As Head of Marketing Analytics, you will take ownership of the marketing analytics and intelligence capability, using data to drive outbound campaigns, customer targeting and commercial performance. Reporting directly into the Marketing Director, you will lead a team of four across campaign effectiveness, campaign analytics, data analytics … looking to significantly enhance the data and analytics capability supporting these campaigns. You will be responsible for turning a complex and growing customer database into actionable insight: identifying the right customers and prospects to target, understanding their behaviour and value, and using this intelligence to drive acquisition, cross-sell ...