Head of Demand Generation
Sheffield, Yorkshire, United Kingdom
Tes
driven demand programs that contribute meaningfully to pipeline and revenue growth. Key Responsibilities: Own marketing's contribution to revenue and pipeline targets (sourced and influenced), with clear accountability for performance across all stages of the funnel Partner with Sales to forecast pipeline coverage needs, identify gaps, and design joint marketing plays by region, segment, and product line Participate and … Actively partner with sales leadership through deal reviews, pipeline inspections, and quarterly business reviews Embed marketing within sales motions, providing visibility and tools to accelerate deal velocity and expansion Performance Measurement Lead a culture of accountability through metrics: pipeline attribution, campaign effectiveness, velocity, conversion, CAC, and ROI Build dashboards and reporting frameworks to track, learn, and iterate in … time. Introduce marketing attribution models to inform future investment decisions Budget & Resource Management Own the growth marketing budget, ensuring optimal allocation across channels, regions, and funnel stages based on performance insights What You Need to Succeed 10+ years in B2B growth or demand generation, ideally in professional services or complex consultative sales environments Proven ability to drive pipeline and More ❯
Employment Type: Permanent
Salary: GBP Annual
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