Marketing Data Analyst
- Location
- Greater London, England, United Kingdom
ability to translate complex commercial questions into dashboard logic and actionable recommendations. What You Will Be Doing Marketing & Sales Performance Analytics Design, build andmaintaina marketing and sales performance dashboard in Looker Studio, underpinned byBigQuery, combining sell-out sales data, market volume and share data, and campaign activity logs. Define … activityintensityand halo effects. Work with GFKor other syndicated market data sources to enrich performance analysis with market volume and share context. Customer Experience & Digital Analytics Conduct analysis of the current customer experience, including user behaviour, content and campaign performance and conversion pathways. Benchmark key customer journeys against competitor websites ...