Director, International MROI Data Science Lead (Tadworth)
- Hiring Organisation
- Pfizer
- Location
- London, England, United Kingdom
functional leads for across Commercial analytics to develop and implement models, insights, and data products that drive brands strategic priorities.Lead end to end design, implementation, and refinement of marketing mix models to measure and optimize the effectiveness of marketing channels and tactics (DTC, HCP paid media, emerging platforms … development & deploymentExperience with Bayesian and classical econometric techniques (e.g., hierarchical models, regression, adstock, saturation, priors design)Familiarity with incrementality testing, experimental design, causal inferenceAbility to build, validate, and maintain scalable MMM pipelinesKnowledge of cloud environments (AWS/GCP/Azure), SQL, and data engineering workflowsExperience ...