initiatives including campaigns, experimentation and personalisation capabilities Collaborate closely with engineers to ensure content models are optimised for downstream consumption and platform performance Support GraphQL consumption patterns and modern content delivery architectures Help reduce delivery friction and accelerate time-to-market across teams Design and evolve Contentful content models , content … Spaces, Environments and Content Types . Ensure new content models align with existing Contentful architecture and governance standards. Work with developers to optimise Contentful GraphQL APIs and content delivery performance. Support migration and evolution of legacy content into structured Contentful models where appropriate. Help establish reusable patterns for localisation, references ...