Digital Marketing Executive (B2B/B2C)
- Hiring Organisation
- Manpower UK Ltd
- Location
- London, United Kingdom
- Employment Type
- Temporary
- Salary
- GBP 52,000 - 52,500 Annual
Source, cleanse, and segment contact data for targeted B2B campaigns. Marketing automation: Maintain and optimise smart lists in Marketo, ensuring compliance and effective segmentation. Lead generation reporting: Monitor pipeline metrics and support sales reporting. Product asset management: Oversee product information and assets to support customers and wholesale partners. … that meet KPIs and Category Value Drivers. Budget allocation: Assign agreed budgets to shopper activation programmes based on channel and retailer priorities. Retailer execution: Lead the creation and delivery of shopper marketing programmes in identified retailers. Agency briefing: Brief creative agencies and Shopper Activation Teams on key projects. ...