Senior CRO Manager
Bristol, Avon, South West, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Hargreaves Lansdown
CRO Manager at Hargreaves Lansdown (HL) is responsible for leading the company's conversion rate optimisation strategy. This role plays a critical part in enhancing user experience and maximising digital performance through data-driven experimentation. The Senior CRO Manager oversees a team comprising a CRO Manager, two CRO Executives, and two Personalisation Managers, ensuring strategic alignment and operational excellence … Leading and mentoring a team of CRO professionals and personalisation managers. Managing the CRO testing roadmap, including A/B and multivariate testing. Collaborating with UX, analytics, product, and marketing teams to identify optimisation opportunities. Analysing test results and user behaviour to derive actionable insights. Driving personalisation strategies to enhance user engagement and conversion. Reporting on CRO performance and … presenting findings to senior stakeholders. About you Proven experience in leading CRO programs within a digital or e-commerce environment. Strong understanding of experimentation frameworks and tools (e.g., Optimizely, Google Optimize). Experience with personalisation platforms and strategies. Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics). Strong leadership and team management capabilities. Effective More ❯
Employment Type: Permanent, Part Time, Work From Home
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