Marketing Manager (Mat-Cover)
Newbury, Berkshire, UK
VMA Group
a commercially-minded marketer who can balance strategy, creativity, and hands-on delivery. Youll own the full marketing mix, defining customer segmentation, shaping the value proposition, and delivering multi-channel campaigns that generate real demand and measurable commercial impact. Youll work closely with sales, commercial, product, and external agencies to build a strong market presence … product growth in a rapidly evolving sector. What Youll Lead: Build and deliver the annual marketing & comms plan with clear KPIs Own segmentation, positioning, and messaging for target customer groups Develop high-impact digital campaigns: paid & organic search, paid & organic social, automation, email Create compelling content across the customer journey: thought leadership, case studies, blogs, events … and more Conduct market and competitor insights to sharpen value propositions Manage CRM/contact databases and run integrated demand-generation efforts Maintain brand consistency and guardianship across visual and written communications Manage website and social content, driving engagement and conversion Support PR and media engagement to strengthen reputation and category leadership Youll be joining a fast-scaling More ❯
Employment Type: Part-time
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