Customer Relationship Management Manager
London, UK
Rachel Zaoui Marketing & Digital Recruitment
We are looking for an experienced CRM lead for an innovative tech scale-up whose purpose is to build meaningful connections with their customers by producing meaningful moments. You will take ownership of developing and delivering CRM strategies and campaigns that drive engagement and retention. Key responsibilities: Own the end-to-end strategy, comms plan and produce the … calendarised CRM content. Elevate the creative and messaging used in all CRM campaigns to tell persuasive stories and inspire our customers to produce more of their memories. Manage and optimise the cross-functional production process - collaborating closely with our in-house creative, copywriting, data and product teams. Define clear goals and KPIs for each campaign, adopting a high … frequency test-and-learn methodology across all CRM channels. Monitor performance and provide insightful reporting to continuously improve engagement and conversion from our calendarised CRM campaigns. You will come from D2C background ideally app-based or ecommerce and have a deep knowledge of CRM best practice and be a natural story teller. The role is based More ❯
Employment Type: Part-time
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