work as part of Product squads co-creating solutions grounded in real customer needs. We believe the best experiences come from deep understanding, which is why we embed continuous userresearch, data insights, rapid prototyping, and iterative testing into our design process. What you'll be doing Design end-to-end Create evidence-based user journeys across … achieve stakeholder buy-in. Collaborate closely with engineers and product managers during delivery, ensuring implementation matches design intent. Define and measure success criteria for solutions, reporting outcomes from a user experience perspective. Contribute to our design system by creating or refining reusable components and patterns. Apply behavioural design principles Use psychological principles of design to create experiences that guide … that design has a clear brief and measures of success as part of a balanced scorecard. Ensure that we design solutions based on problems using root cause analysis Use research approaches like competitor analysis to find opportunities for improved journeys. Apply behavioural insights such as cognitive load, choice architecture, nudging, and persuasive patterns responsibly and ethically. Balance business goals More ❯
Employment Type: Permanent, Part Time, Work From Home
South East London, London, United Kingdom Hybrid / WFH Options
Greater London Authority
Governance, Executive Support Team and leadership of all our shared services across the GLA Group. About the team The UCD team brings together specialisms including digital engagement, service design, userresearch, business analysis, content and interaction design and performance analysis. These specialisms work in harmony with a shared mission to make all products and services as inclusive, accessible … and user-centric as possible. About the role This is a leadership role within the User Centred Design team, in the GLAs Digital Experience Unit. Youll lead the DEUs Service Design team, setting the direction, guiding teams and championing the role of service design across the organisation, ensuring users can complete their goals and that our digital services … support the delivery of GLA policy intent. Youll work with policy teams, stakeholders and other user centred design and digital colleagues to explore problems, test ideas and deliver better outcomes for users. This may involve the creation of, or changes to, internal and external processes, services, products and content across both digital and offline channels, within the GLA or More ❯
work as part of Product squads co-creating solutions grounded in real customer needs. We believe the best experiences come from deep understanding, which is why we embed continuous userresearch, data insights, rapid prototyping, and iterative testing into our design process. What you'll be doing Lead and influence user centred design Champion user centred … design and inclusive research so customer insight, behavioural data and service metrics inform decisions at roadmap and portfolio level. Build trusted relationships with senior stakeholders, influencing direction through clear narratives, artefacts and measurable goals. Promote accessibility and inclusion, with strong practical knowledge of WCAG 2.2 and how to apply it across web and native experiences. Represent the UX discipline … of psychological principles of design Strong critical analysis skills, that can use all the factors of UX practice to evaluate and critique solutions against the problem or opportunity Embrace user and internal community feedback Ability to actively listen, hear and understand what is said and not said, and with nuanced comprehension of meaning and intent Driven by change. Constantly More ❯
Employment Type: Permanent, Part Time, Work From Home