5 of 5 Demand Generation Jobs in Berkshire

What you'll do: The Segment Content Marketing and Campaigns Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Data Centers segment. This is a pivotol role that will work closely with commercial leaders of the segment, business units, sales and field marketing organizations to design and develop … a thought leader and preferred partner on the most important power management challenges facing customers. This role will drive measurable and significant improvements to customer preference for Eaton and demand generation for strategic revenue-generating products (hardware, software and services) and will achieve these objectives by delivering tailored and engaging content to support customers, as well as Eaton … with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment across all relevant geographies. Development of integrated marketing campaigns that drive demand generation for strategic revenue-generating offers (as defined by segment strategy teams) in the segment (hardware, software and services) Developing the campaign content and audience engagement strategy, as More ❯

of our customers. Position Overview: We are seeking a strategic and results-driven VP of Marketing for the EMEA region. This executive level role is pivotal in driving pipeline generation, revenue growth, and market expansion across EMEA. The ideal candidate will possess deep expertise in building and leading high-performing marketing teams, have a strong grasp of regional market … across multiple marketing disciplines, campaigns, and initiatives to drive comprehensive growth and maximize return on investment. Team Leadership and Development: Lead, manage, and develop a dedicated marketing team, including Demand Generation, Customer Marketing, and Field Marketing roles. Foster a culture of high performance, accountability, collaboration, and continuous improvement within the marketing team. Mentor team members, driving professional growth … personalized campaign execution. Utilize data-driven insights to continuously refine campaign performance and ensure targeted messaging and timing align with regional needs. Performance Management: Establish clear accountability for pipeline generation and marketing performance metrics within the region. Regularly track, analyze, and report performance, providing actionable insights and strategic recommendations to drive continuous improvement. Qualifications: 15+ years of leadership experience More ❯

Analyst in our Marketing Operations team your primary responsibilities will be: Marketing Automation & Campaign Management Design, implement, and optimize complex, multi-touch campaigns and nurtures in Marketo Collaborate with demand generation, product marketing, and sales teams to build and execute high-performing campaign workflows Develop scalable campaign frameworks, dynamic content, and segmentation strategies based on behavioral and firmographic … and influencing enterprise level Business Insights stakeholders. AI & Agentic Automation Drive the integration of Agentic AI solutions into marketing workflows-e.g., intelligent lead scoring, AI-powered personalization, automated content generation, and smart campaign optimization Partner with AI/ML teams or vendors to develop and test agentic workflows in marketing operations Stay ahead of emerging trends in AI/… support audits, documentation, and vendor due diligence. Campaign management Serve as the process owner for campaign execution across email, landing pages, and paid media, supporting Growth, Lifecycle, EMEA and Demand Marketing teams. Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution. Consult on best practices in Marketo, with a focus on automation, scalability More ❯

meet deadlines • Exceptional attention to detail Nice to have: • Degree in marketing or computer science • Knowledge of Cloud Unified Communications/Contact Centre solutions • Proven track record in creating demand generation content and sales resources • Experience in roles requiring deep understanding of complex products • Confident in delivering benefits-led presentations and webinars • Ability to drive initiatives and resolve More ❯

meet deadlines • Exceptional attention to detail Nice to have: • Degree in marketing or computer science • Knowledge of Cloud Unified Communications/Contact Centre solutions • Proven track record in creating demand generation content and sales resources • Experience in roles requiring deep understanding of complex products • Confident in delivering benefits-led presentations and webinars • Ability to drive initiatives and resolve More ❯