1 of 1 Segmentation Analysis Jobs in Berkshire

from you. Core responsibilities Customer insights : interpret and analyse a suite of daily, weekly, and monthly dashboards to identify key trends, opportunities, and risks across the business. Customer behaviour analysis & modelling: Carry out deep dive analyses on customer behaviour, including geo-demographics, time of day, and transactional data. Investigate drivers of retention, and providing insights into predictive models to … feedback into improvements Segmentation analysis & reporting: Developing and maintaining customer segmentations to ensure the right offers and experiences for customers. Using customer segments and insight to develop new strategies, e.g. cross sell criteria and framework for analysing succuss Venue & Channel Analytics : Deliver tailored insights across venues and marketing channels, surfacing granular performance patterns and customer behaviours to inform … the organization, driving commercial and ROI-focused decisions that prioritize both customer satisfaction and player protection. Mentorship : provide guidance and mentorship to junior analysts within the team Ad-hoc analysis: Conduct ad hoc analysis to support various business departments and provide venue specific customer insights that contribute to strategic decision-making. Qualifications Graduate and/or postgraduate degree More ❯