Lead Digital Analyst
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- Birmingham, West Midlands, United Kingdom
- Employment Type
- Full-Time
- Salary
- £50,000 - £56,000 per annum
structures and actionable analytical questions. Design tracking strategies, event taxonomies, data layer requirements and reporting specifications. Provide hands-on technical leadership across GA4, Google Tag Manager, BigQuery and browser DevTools. Work with developers, agencies, product, BI and data teams to embed measurement throughout digital delivery. Lead analytics … stakeholders. Your Skills & Experience You will need: Strong commercial experience leading digital measurement strategy and designing analytics solutions. Hands-on expertise with GA4 and Google Tag Manager, including data layers, event design, tracking implementation, QA and troubleshooting. Experience turning business challenges into measurement frameworks, KPIs and analytics ...