Digital Optimisation Manager – Permanent – Remote – Circa £50,000
Bolton, Greater Manchester, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Lorien
play a key part in shaping the personalisation strategy across the company’s digital platforms, with a strong focus on understanding and responding to customer behaviour. Over the next 12 months, the priority will be to drive personalisation across the website, enhancing user journeys and increasing conversion through data … led decision making. Key Responsibilities: Lead the development and execution of personalisation strategies across the website to improve customer experience and engagement. Use data and behavioural insights to identify optimisation opportunities and implement A/B and multivariate testing. Collaborate with digital, UX, content and development teams to … key performance metrics, providing actionable insights to stakeholders. Own the roadmap for digital optimisation initiatives, ensuring alignment with broader business goals. Ideal Candidate: Strong experience in digital optimisation, CRO, or personalisation roles. Proficient in Google Analytics and other data analysis tools to interpret user behaviour and performance trends. Hands More ❯
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