Media Measurement Lead
- Hiring Organisation
- Sky
- Location
- Brentford, London, United Kingdom
- Employment Type
- Permanent, Work From Home
- Salary
- GBP per hour
capability, leading a team of technical specialists and embedding measurement best practice across Media, Digital, Econometrics and agency partners. Essential Criteria Deep expertise in experimental design, causal measurement and statistical analysis, with experience designing and evaluating large-scale media tests (including feasibility, power analysis, KPI definition … capability in measurement, statistical thinking and evidence-based decision-making. Desirable skills and experience Experience working with econometric modelling/MMM outputs and integrating experimental findings into broader effectiveness frameworks. Experience designing measurement approaches for digital marketing, including attribution, platform measurement, incrementality and campaign optimisation Experience assessing and challenging ...