Portfolio Marketing Director
- Location
- Cambridge, England, United Kingdom
Model: Commercial, Portfolio Marketing & GTM Excellence Serve as the connective tissue between customer and market insight - ICPs, personas, propositions, win/loss learning, and competitive intelligence - and Commercial's growth and market priorities, ensuring both inform one unified portfolio-level GTM strategy; Operate within a clear three … Market Strategy Define segment-level ICPs (Ideal Customer Profiles), buyer and user personas, brand strategy & positioning in line with customer outcomes, and competitive positioning frameworks for each of the 6 target markets; ensure these are consistently applied across content strategy, campaigns, and the sales cycle; Own and evolve ...