Portfolio Marketing Director
- Location
- Cambridge, England, United Kingdom
product lines within them. This is a high-impact, senior individual-contributor and people-leadership role that sits at the intersection of product, sales, and lifecycle marketing. You will act as the connective tissue between customer and market insight - ICPs, personas, propositions, win/loss learning - and Commercial … each market vertical, and with GTM Excellence on turning approved strategy into repeatable, scalable execution frameworks - keeping strategy-setting (Portfolio Marketing) distinct from execution enablement (GTM Excellence) to avoid overlap. Portfolio & Go-to-Market Strategy Define segment-level ICPs (Ideal Customer Profiles), buyer and user personas, brand strategy & positioning ...