Head of Data & Analytics
City of London, London, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
VMA GROUP
Exclusive opportunity with a leading digital marketing agency, looking for a strategic, commercially minded Head of Data & Analytics to lead its analytics function. This senior role is responsible for shaping the agency’s data vision, leading technical delivery, and driving measurable impact for clients across digital channels. You’ll oversee a growing team, manage … analytics implementations, develop measurement frameworks, and support attribution modelling, data warehousing, and tech stack integration. This is both a leadership and hands-on role that combines strategic thinking with operational excellence. Central London - Hybrid working – 3 days in office, 2 from home £100k - £110k Roles & responsibilities: Lead the agency’s data and measurement strategy, ensuring it supports … client performance goals across all digital channels, including Paid Media, SEO, CRM, Programmatic, and ATL. Oversee delivery of end-to-end analytics projects, including tracking implementation, data architecture, attribution modelling, customer journey analysis, and integration with client BI systems. Ensure best-in-class measurement practices by driving innovation in privacy-first tracking (e.g. server-side, cookie-less More ❯
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