Senior Paid Search Executive - PPC (United Kingdom)
Guernsey, UK
Hybrid / WFH Options
Hybrid / WFH Options
Twinkl Educational Publishing
search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals. Key Responsibilities: Manage & Optimise Paid Search Campaigns Plan, execute, and optimise paid search campaigns across platforms like … testing on ad copy, landing pages, and targeting strategies. Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend. Data-Driven Strategy & Execution Analyse campaign performance data and derive actionable insights to optimise current and future campaigns. Develop and implement strategies to increase … traffic, improve conversion rates, and maximise return on investment. Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies. Budget Management Work closely with the VP of Growth to manage the paid search budget effectively, ensuring all spending aligns with business More ❯
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