VP Marketing
- Location
- Cheltenham, England, United Kingdom
executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.Implement performance‐driven, data‐backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account‐based marketing (ABM), and marketing automation … line with the budget parameters.Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data‐backed decision‐making and pipeline forecasting.Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.Work closely with sales leadership ...