CRM Campaign Specialist
City of London, London, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Blue Pelican Group
CRM Campaign Specialist Location: Hybrid working, Central London offices, 10 days in every month. Salary: £43,000 - £52,000 plus 10% bonus, pension, healthcare, life assurance, etc. The role youll be taking on is a specialist role which will bias towards CRM campaign planning and campaign management, including the execution of multi-channel marketing strategies and … tactics with the goal of achieving customer value growth and engagement. The emphasis will be on CRM strategies, ownership of the campaign calendar, management of campaign briefs, coming up with the concepts and ideas behind what will become highly personalised and sophisticated CRM journeys - leading on the process of getting campaigns organised, assets in place, quality testing … that's rich with transactional, lifestyle and behavioural data and you'll be working with a dedicated data and analytics team on how to best leverage it to inform campaign strategies, target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation within the campaigns themselves, working with a number of cutting edge AI personalisation tools. Youll More ❯
Employment Type: Permanent, Work From Home
Salary: £50,000
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