Senior Marketing Analyst
- Hiring Organisation
- Harnham
- Location
- City of London, London, United Kingdom
funnel performance Analyse campaign performance to identify optimisation opportunities and inform marketing spend decisions Design and evaluate A B tests, incrementality tests, and cohort analyses with strong statistical rigour Build and improve attribution and measurement approaches, including multi touch and incrementality modelling Partner closely with product managers, credit teams … Experience Strong commercial experience in marketing analytics within a consumer tech or digital product environment Advanced SQL skills and strong capability in Python for analysis and modelling Deep understanding of experimentation, causal inference, and statistical methods Experience with funnel optimisation, segmentation, cohort analysis, and lifetime value modelling ...