CRM Technology Manager (Braze Specialist)
- Hiring Organisation
- Aquent
- Location
- City of London, London, United Kingdom
practice segmentation, targeting, and performanceoptimisation. Support experimentation frameworks in partnership with CRM and Data. Channel Expansion Architect and operationalise new CRM channels (e.g. WhatsApp, SMS, in-app)end-to-end, including consent model design, SDK/API integration, eventschema definition, and performance measurement frameworks. Scope architecture, integration requirements, consent models … Months Finalise and stabilise the UK migration to Braze. Expand CRM beyond predominantly email and push into at least one newchannel (e.g. WhatsApp, SMS, in-app), with strong architecture andgovernance. Improve platform reliability, documentation, and QA standards. Help demonstrate clear ROI from improved Braze utilisation. CRM Technology Manager (Braze Specialist ...