3 of 3 Propensity Modelling Jobs in the City of Westminster

solved at both a tactical and strategic level. Experience delivering marketing analytics e.g., Marketing Mix Modeling , geo experiments, meta-analysis, audience segmentation and propensity modeling . Understanding of Bayesian approaches and modeling frameworks. Proven ability to generate practical solutions for marketing analytics problems and use results to drive business ...

CDPs (Salesforce Data Cloud, Adobe Experience Platform, Treasure Data, mParticle), MDM, CRM, and data warehousing Familiar with analytical approaches used in customer strategy: segmentation, propensity modelling, next-best-action, attribution, and customer journey analytics ability to interpret and apply, not necessarily build Knowledge of cloud data platforms (Azure ...

shape data-driven digital experiences across our direct-to-consumer products. You'll own the Product Analytics strategy, roadmap and delivery, using predictive modelling, experimentation, behavioural insights and AI-driven decisioning to optimise customer journeys, accelerate product innovation, personalisation, and maximise customer engagement, personalisation, retention and lifetime value. … with Product leadership to influence product strategy, prioritisation and roadmap decisions. Strong experience developing predictive models and analytical solutions such as Next Best Action, propensity models, recommendation engines or intelligent decisioning frameworks. Expertise in behavioural analytics, customer journey analysis, experimentation and A/B testing methodologies. Advanced SQL skills ...