Data Analyst
Pride Park, Derby, Derbyshire, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Mortgage Advice Bureau (MAB)
to conversion and beyond. Your clear presentations, created from millions of data points, will help provide us with clear actionable insights and enable us to demonstrate the ROI of digital campaigns and activities. You will play an integral role in the success of our digital marketing strategy and be part of the story in everything that we … do. Ultimately, you will help us ensure that we spend our marketing budget effectively, target our audiences in the right way and connect the dots between marketing activity and revenue. Key Responsibilities Use data to bring to life customer behaviour and profiles Build and enact a segmentation model Use these behaviours and segments to inform better ways to … nurture and convert our prospect Track and report on website behaviour from first click to conversion Implement an attribution model to support better understanding of digital activity Build reports and data visualisations that support co-workers in their decision making Work closely with business area stakeholders, e.g. Head of Digital Marketing and Marketing Director to build More ❯
Employment Type: Full-Time
Salary: Competitive salary
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