2 of 2 Campaign Analysis Jobs in the East of England

to-market strategy. With an emphasis on volume and velocity through the funnel, experience in defining strategic allbound programmes is essential. Responsibilities Strategic Planning and Execution Lead and define campaign strategy to drive funnel impact aligned with pipeline and ARR objectives. Research, develop, validate, and communicate strategic go-to-market sales plays based on customer intent and insight data. … Provide market context and horizon scanning to support strategic planning and forecast short-, medium-, and long-term trends. Deliver analysis and recommendations to marketing and sales stakeholders to refine go-to-market approaches. Own end-to-end campaign governance to ensure strong justification and execution excellence. Align content strategy and identify gaps to ensure coherent, audience-appropriate messaging. … Optimization Champion strategic campaign approaches across stakeholder groups, identifying opportunities to extend reach and improve ROI. Refine and optimize intent and insight sources to maintain relevance and accuracy. Manage vendor relationships to maximize campaign opportunities and stay aligned with emerging technologies and best practices. Identify high-impact opportunities to influence and convert target audiences throughout the funnel. Campaign More ❯

PR strategy, agency relationships, and overseeing content (press releases, case studies, thought leadership) Creating and managing a multi-channel demand generation engine Driving and tracking performance through key metrics, campaign analysis, and ROI reporting Ensuring brand consistency and impact across all international regions What You Bring: We’re looking for someone who has already done this job — and … positioning PR-savvy – able to lead messaging, oversee content and own agency relationships International outlook and understanding of global Business to Government marketing landscapes Hands-on with digital, CRM, campaign management, analytics, and performance tracking Why Join the business? Established, profitable business with circa: 300 employees World-class, mission-critical product portfolio Trusted by governments and critical services globally More ❯