Marketing Data Analyst
- Hiring Organisation
- B&Q
- Location
- Eastleigh, Hampshire, United Kingdom
- Salary
- £ 45 K
Marketing Data Analyst and you’ll be a big part of this. What's the job? Deliver high-quality analysis across Retail Media, CRM and Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes.Build and evaluate customer audiences and segments for Retail Media use cases, supporting … partner channels.Measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin, and customer engagement.Deliver post-investment reviews (PIRs) for CRM and Retail Media activity, identifying what worked, what didn’t, and what should change next time.Support the definition and tracking of customer health metrics, including ...