5 of 5 Competitor Analysis Jobs in Edinburgh

team. This individual will be supporting Management teams in Revenues & Benefits and Central Government to define and implement the go-to-market strategy for products. Activities include product and competitor research, business case development, price modelling, developing USPs and market messaging, supporting development of product launch plans and collateral, supporting internal and external launch activities, customer engagement, ongoing sales … go-to-market strategy. Support this activity with production and ongoing maintenance of collateral, including the ‘What You Need to Know’ document, presentation slides, and pricing guidance. Research including competitor activity, market sizing, trends, and policy changes. Work closely with the Product and Marketing teams to support the development of external product launch plans to support lead generation. Work … required. Support the management of NEC product roadmaps with product management teams. Support the management of the Product Catalogue Support the development of content on the Customer Portal Support analysis of customer and sales activity to support business budget and investment planning. Qualifications, work experience, knowledge: Excellent people and management skills to interact with colleagues, customers, and partner organisations More ❯

Monitor and analyse content performance using tools like Google Analytics and Ahrefs. Track key metrics such as organic traffic, keyword rankings, and engagement to measure content effectiveness. Reporting and Analysis: Produce monthly SEO reports, highlighting strengths and weaknesses in performance. Recommend actions based on data analysis. Content Review and Support: Review and support the optimisation of new content according … Paid search advertising: Support paid search advertising by conducting keyword research and optimising copy. Link-Building and Backlink Strategy: Support link-building activities and implement the overall backlink strategy. Competitor Analysis: Conduct competitor analysis to identify and leverage effective SEO strategies and tactics. Industry Trends and Innovation: Stay updated with industry trends, developments, and new techniques. … insights and experience across different functions. Being open to learning from these teams and applying it to our strategy will be key. A highly analytical mindset with strong data analysis skills who can interpret data to make informed decisions and measure the impact of SEO initiatives. The type of candidate that we're looking for: Your colleagues would describe More ❯

achievement of wider Personal Digital and Retail Bank strategy (including growth, efficiency and CX imperatives). Continuous development & improvement of digital acquisition capabilities, informed by trading performance, CX insights, competitor analysis and propositional development - in order to achieve customer and commercial (outcomes. Owning and developing digital performance & CX insights to identify, prioritise and measure improvement opportunities. Ensuring all More ❯

roadmap development and implementation (including RiB, Mobile apps and our digital ecosystems). Continuous development & improvement of digital servicing and 'deepening' capabilities, informed by digital servicing performance, CX insights, competitor analysis, segmentation and propositional development - in order to achieve customer and commercial outcomes Scanning externally for new opportunities to develop and enhance the digital ecosystem for PD digital More ❯

challenges. Customer Service and Issue Resolution: Address client inquiries, concerns, and issues in a timely and effective manner. Collaborate with customer support teams to ensure client satisfaction. Market and Competitor Analysis: Stay informed about industry trends, market conditions, and competitor activities. Use market knowledge to position products or services effectively. Who you are You have an entrepreneurial More ❯