1 of 1 Data-Driven Marketing Jobs in Edinburgh

lead conversion. Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads. Track key lead generation KPIs, ensuring performance optimization and ROI maximization. 4. Data-Driven Optimization & Analytics Implement lead scoring and segmentation models to identify high-converting prospects. Analyze campaign data, sales funnel performance, and customer behavior insights to refine … driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation. Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization. Expertise in data-driven marketing, campaign performance tracking, and conversion optimization. Strong understanding of B2B sales funnels and outbound/inbound lead generation. Soft Skills & Personality Traits Strategic thinker … with a data-driven mindset. Proactive and hands-on – able to build processes from scratch. Excellent project management and execution skills. Strong communication and stakeholder management skills. Benefits Why Join Kompetenza? Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system. Work with cutting-edge AI and automation tools More ❯