the role will provide deep analysis (e.g. retention rates, channel performance etc.) and insights to optimise sales and marketing efforts. This role requires a strong understanding of data analytics, customersegmentation, and business intelligence tools, such as Salesforce and Tableau/Power BI. The Responsibilities Data Management & Reporting: Collect, QC, and structure CRM data from various sources, ensuring … Create automated dashboards and reports using BI tools (e.g., Tableau, Power BI) to present insights and campaign attribution. Partner with internal teams to embed measurement thinking into every campaign. CustomerSegmentation & Analysis: Analyse customer demographics, behaviours, and purchasing patterns to identify key segments and improve targeting and personalisation. Initiate sales opportunities/leads by navigating accounts and … leads, collaborating with marketing and sales as appropriate, and ensuring that data collection across various forms and touch points are optimised for lead generation. Perform statistical analyses to measure segmentation effectiveness. Campaign Optimisation & Insights: Analyse the performance of marketing campaigns and sales efforts across customer segments, including creating KPIs around new data and added/created leads. Provide More ❯
Slough, Berkshire, United Kingdom Hybrid / WFH Options
Smiths Group plc
team reporting to the Senior Manager, Market strategy & Performance. As the Business Analyst you will be focused on transforming data into actionable insights that support strategic decision-making across customer insight, marketing performance, and portfolio analysis. This role involves conducting research to understand customer needs, pain points, and procurement processes, as well as supporting the development of customersegmentation and marketing personas. A key responsibility is to collaborate with marketing and other internal teams to analyse campaign effectiveness, identify growth opportunities, and contribute to competitive and industry intelligence. The Business Analyst will play a crucial role in delivering clear, data-driven recommendations that improve marketing efficiency, enhance customer focus, and support the positioning of John … Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees. Duties & Responsibilities (not limited to) Conduct research to understand customer needs, pain points, satisfaction drivers, and procurement processes across the John Crane customer base. Support the development and maintenance of customersegmentation, personas, and buying journeys More ❯
Leeds, England, United Kingdom Hybrid / WFH Options
Harnham
looking for a Geospatial Insight & Analytics Manager to join their data function. The team plays a crucial role in using location-based data to drive smarter, faster commercial and customer decisions, and this role will lead high-impact projects across location planning, network design, and targeted marketing. The Role This is a rare opportunity to shape the future of … teams. Key Responsibilities: Spatial Insight & Strategic Decision Support Translate business questions into geospatial data-driven insight Use spatial modelling to solve problems around store planning, network optimisation, and targeted customer engagement Identify whitespace opportunities based on demographics, mobility, and purchasing behaviour Advanced Geospatial Analytics Apply tools like Databricks, ArcGIS, SQL, and Python to build models, test hypotheses, and scale … geospatial insight Integrate datasets like HST (High Street Trading), customersegmentation, and footfall into spatial analysis workflows Conduct segmentation and clustering work to highlight geographical patterns Stakeholder Engagement & Storytelling Build dashboards and data visualisations that clearly communicate insights Collaborate with non-technical stakeholders to translate complex spatial data into business recommendations Present analysis at senior levels and More ❯
Bracknell, Berkshire, United Kingdom Hybrid / WFH Options
Honda Motor Europe
Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Customer Intelligence and Insights Expert At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for … flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office. Role: The Customer Intelligence & Insights Expert plays a key role in Honda's transformation to a Futureproof & Profitable Sales Model, centred on the Customer, Built Once for Europe, and Delivered Seamlessly … Across Retail & Digital Environments. This is a newly created function within the Customer Engagement Division, designed to turn data into direction, with insight that sharpens journeys, fuels decisions, and ensures we stay customer-first. The role exists to maximise revenue by identifying what works, where to invest, and how to continually improve. It spans everything from strategic audience More ❯
we're not done. We're on the road to a net zero future, and thanks to our partnership with ESB, we're well on the way. We're customer-centric, tech-led, and passionate about sustainability. We want to do the best we can for our customers, each other, and our planet, so we've created a workplace … supportive, and offers the opportunity for growth. As a company, we live by six core values that guide everything we do: Clear Honest Ambitious Inquisitive Caring Sustainable The Role Customer Experience Analystat SO ENERGY Reporting into our Head of Customer Experience, Sarah Ball, we're looking for a Customer Experience Analyst to join the team. We're … looking for a commercially focused CX Analyst to join our Customer Operations function. This role is embedded within the Customer Contact Centre and wider Customer Operations team and plays a crucial part in using data to identify trends, support operational improvement, and deliver better outcomes for our customers and frontline teams. This role suits someone who thrives More ❯
Yeovil, Somerset, United Kingdom Hybrid / WFH Options
Screwfix Direct Ltd
want to pass that growth onto you. Are you passionate about turning data into powerful insights that shape strategic decisions? At Screwfix, we're looking for a Senior Analyst (Customer Data) to play a critical role in transforming how we understand and serve our customers. In this exciting role, you'll lead the analysis of customer behaviour and … high-level decision-making across trading, CRM, and marketing. You'll be a key voice in the room, translating complex findings into clear, actionable strategies that improve performance and customer experience. This is more than just a numbers role, it's an opportunity to impact the future of one of the UK's fastest-growing retailers. You'll work … impact for our planet and future generations. Join Screwfix and discover a workplace where you can belong, grow, and help build a more sustainable future. Responsibilities - Conduct analysis into customer behaviour, purchasing patterns, and sales data to identify trends, opportunities and actionable insights to inform decision making to enhance commercial decision making and drive business performance. - Translate complex data More ❯
encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Senior CRM Data Analyst … analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients. This is predominantly a technical role grounded in customer data, so you should be experienced in handling large customer data sets. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines. … Role & Responsibilities Design, manage, and deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour Deliver and take lead on customer projects (segmentation, modelling), utilising statistical techniques to develop More ❯
team in London! Salary Range: £60.000 - £70.000 annually, based on experience and qualifications. About the job: We are seeking a highly skilled Data Scientist with expertise in CRM and customer behavior analysis to join our newly founded CRM Data Science team. You will play a crucial role in analyzing customer behavior on our gambling platforms, providing insights and … building features that will drive our business strategies and enhance customer engagement. We are building a new real-time CRM platform, and this is a great chance to have a profound impact on the project. Key Responsibilities: Analyze large datasets to uncover patterns and insights related to customer behavior. Develop predictive models to forecast customer activities and … out the product to customers, and beyond. What will make you stand out: Experience working in an analytics role in the gambling industry. Experience with CRM data analysis and customer segmentation. Knowledge of tensorflow/pytorch. Expertise in using data visualization tools such as Google Looker and working with Google's BigQuery. Experience in design and evaluation of A More ❯
Manchester, England, United Kingdom Hybrid / WFH Options
Perch Group
resolution. Our annual mission is to empower hundreds of thousands of customers to positively engage with and resolve their outstanding debts . We do this through an empathetic and customer-centric approach that is at the heart of our success. What are we looking for? We are seeking a proactive and experienced individual to join our growing Analytics function. … to improve. Data Engineering: Collaborate with our Data and MI Teams to automate and scale mature processes, as well as quickly build new pipelines for trials Collections Strategy : Propose customer-centric and cost-effective strategies, using a combination of experience and deep data insight. Work cross-functionally to refine, gain buy-in and deploy these strategies. Scoring and segmentation : Build customersegmentation, leveraging and influencing the output of our Decision Science team. Comfortable optimising for commercial and customer outcomes and building testing frameworks. MI and Reporting : Use SQL and Power BI to build your own reports, guiding strategic decision making. Comfortable working with stakeholder to refine requirements and independently to leverage our own insight. Team More ❯
We know that good business is about good people. So we pride ourselves on providing meaningful, human support as well as fast, hassle free processes to deliver an unbeatable customer experience. The role Design and execute experiments to test marketing hypotheses : Design, develop, and implement a range of experiments which will test and validate hypotheses across channels, segments and … audiences which will derive actionable insights and decision making. Develop predictive models: develop, test and implement predictive models to inform business decisions, such as customersegmentation, retention models and customer lifetime value. Communicate results and engage with stakeholders : Effectively communicate complex technical concepts and findings to both technical and non-technical stakeholders. Present insights and recommendations in More ❯
key decisions, and drive their success. Role In this role, you will help shape the future of our products by transforming data into direction. You'll analyze performance, understand customer behaviour, and create strategies that grow adoption, retention, and revenue. You'll work closely with cross-functional teams to identify data needs, map user journeys, and spot behaviour trends. … interact with the product across touchpoints, and identify critical drop-off points within onboarding, core workflows, and feature usage Combine qualitative and quantitative data for a fuller picture on customer feedback loop and customer pain points Collaborate with product managers to set success metrics for new features and monitor post-launch performance Partner with Customer Success and … B2B SaaS environment Proven experience conducting user journey/pathway analysis and diagnosing drop-off points Experience working with qualitative data analysis, e.g., sentiment analysis, to craft a coherent customer satisfaction and pain-point analysis Experience conducting adoption funnel analysis, Pareto analysis, and customersegmentation analysis Strong proficiency in SQL and Python Hands-on experience with BI More ❯
their household services, we would love to hear from you. We're looking for a marketing professional to help ensure our CRM is best-in-class. With experience of customer-centric, data-led strategy, you will champion the continuous improvement of our CRM capability across channels, including mobile and web applications. You'll be commercially and analytically minded, and … volatile market conditions and helping them save on their bills wherever possible. What you'll be doing Building and implementing CRM acquisition, in-life and retention programmes across multiple customer touch points to deliver value for customers and the business Championing the continuous improvement of CRM, through application of our tools and data Setting and measuring KPIs, and using … across multiple campaigns and CRM programmes on a weekly and monthly basis, including how we're pacing vs forecast You'll be great at Owning and delivering multi-channel customer contact/CRM strategies, ideally involving mobile app, push, and email. Using Customer Engagement Platform (Braze) and Customer Data Platform (HighTouch), to create, send and report on More ❯
Shoreditch, London, England, United Kingdom Hybrid / WFH Options
Reed
AI Strategy Manager to lead the evolution of our marketing capabilities through digital innovation and artificial intelligence. This role is central to shaping how we use AI to enhance customer acquisition, engagement, and retention in a fast-paced fintech environment. You’ll be responsible for identifying and implementing AI-driven marketing solutions, optimising digital channels, and driving data-led … decision-making across campaigns and customer journeys. This is a unique opportunity to blend strategic thinking with hands-on execution in one of the UK’s most innovative financial technology firms. Key Responsibilities Marketing Strategy & AI Integration Develop and execute a roadmap for integrating AI into marketing operations, including automation, personalisation, and predictive analytics. Identify and deploy AI tools … to improve campaign performance, customersegmentation, and lifecycle marketing. Collaborate with product, data science, and CRM teams to align AI initiatives with customer needs and business goals. Digital Channel Optimisation Lead the transformation of digital marketing channels (web, email, social, paid media) using AI for real-time optimisation and targeting. Implement machine learning models to enhance lead More ❯
Bristol, Gloucestershire, United Kingdom Hybrid / WFH Options
Lloyds Banking Group
digital bank with over 20 million active users. Moving into 2025 and beyond, driving the mobile first agenda continues to be a key part of LBG's strategic focus. Customer expectations are continuing to evolve, and more customers than ever are interacting online. The Digital Engagement team is at the heart of serving and supporting customers and colleagues, and … we must deliver on three key objectives to do this. Meet more financial needs (by driving digital sales for the group), build a customer centric team (Digitise to mobile first through our customer & Colleague experiences) and deliver a world class personalised app (deliver the UKs no 1 banking app). The Digital Engagement team works collaboratively across customer … a fast-evolving retail banking landscape. Your ability to translate broad data sets into compelling stories, think strategically, and influence will be critical in shaping the future of our customer experience and driving the future vision to become the UK's banking app. About us Join us and, as well as making a difference to customers, you'll enjoy More ❯
Data Scientist Up to £80,000 Location (Hybrid, 3 days per week) Company: Join a dynamic consultancy that has undergone an exciting rebrand since 2020, pivoting their focus towards customer-centric, data-driven solutions. Partnering primarily with private equity-backed businesses, they offer a powerful customer insight product designed to help organisations better understand and maximise the value … of their customer base. Responsibilities: Create scalable solutions to solve real-world challenges like demand forecasting, personalisation, and customersegmentation Translate business problems into data science use cases and deliver measurable outcomes Apply clustering, classification, regression, time series modelling, NLP, and deep learning. Develop recommendation engines and leverage third-party data enhancements. Collaborate with stakeholders to translate More ❯
City of London, London, United Kingdom Hybrid / WFH Options
Harnham
Data Scientist Up to £80,000 Location (Hybrid, 3 days per week) Company: Join a dynamic consultancy that has undergone an exciting rebrand since 2020, pivoting their focus towards customer-centric, data-driven solutions. Partnering primarily with private equity-backed businesses, they offer a powerful customer insight product designed to help organisations better understand and maximise the value … of their customer base. Responsibilities: Create scalable solutions to solve real-world challenges like demand forecasting, personalisation, and customersegmentation Translate business problems into data science use cases and deliver measurable outcomes Apply clustering, classification, regression, time series modelling, NLP, and deep learning. Develop recommendation engines and leverage third-party data enhancements. Collaborate with stakeholders to translate More ❯
be focussed on delivery of impactful marketing insights -in all forms - and as such will be working very closely with the marketing team. it is central to ensuring that customer acquisition and retention strategies are both data-driven and commercially viable. Although focussed on generating actionable insights, you will cover the full data spectrum from building pipelines, analysis of … the team size the role is high profile and will work very closely with the CEO, CMO, and the Senior Management team Requirements Acquisition & Retention Analytics (30%) Analysis of customer acquisition channels and retention behaviour, with a focus on performance optimization, channel attribution, and lifecycle KPIs (e.g., CAC, LTV, churn) Reporting & Insight Delivery (20%) Develop dashboards, regular 'Trade' performance … model marketing data pipelines, clean datasets, and well-defined KPIs in order to deliver projects Advanced Analytics/Projects (15%) Build and maintain models for churn prediction, CLTV forecasting, customersegmentation, and lookalike targeting. Use outputs to drive personalization and targeting strategies Experimentation & Testing (10%) Design, execute, and analyze A/B and multivariate tests across marketing campaigns More ❯
Shoreditch, London, England, United Kingdom Hybrid / WFH Options
Reed
Benefits About the Role We are seeking a visionary and results-driven Head of AI Marketing to lead the integration of artificial intelligence across our marketing strategy, operations, and customer engagement initiatives. This is a high-impact leadership role responsible for transforming how we use data, automation, and generative AI to drive growth, personalization, and efficiency. Based in East … and execute AI-powered marketing programs that deliver measurable business outcomes. Key Responsibilities Strategic Leadership Define and lead the company’s AI marketing strategy, aligning with business goals and customer needs. Champion the adoption of AI tools and platforms across the marketing function. Identify emerging AI trends and technologies to keep the business at the forefront of innovation. AI … Driven Campaigns & Automation Oversee the development of AI-powered campaigns, including predictive targeting, dynamic content, and automated workflows. Implement machine learning models for customersegmentation, lead scoring, and churn prediction. Drive personalization at scale using generative AI for content, email, and digital experiences. Team & Collaboration Build and manage a high-performing AI marketing team, including specialists in automation More ❯
High Wycombe, Buckinghamshire, England, United Kingdom Hybrid / WFH Options
Journey recruitment
Our client is looking for a results-driven individual with deep expertise in Salesforce Marketing Cloud (SFMC), customersegmentation, and R evenue Operations (RevOps). In this role, you’ll be responsible for using Marketing Cloud to help business development and marketing teams to get up and running and configured on the platform, and support the ongoing need … to adapt and build data segments to feed into sales and marketing campaigns, but also to build out customer focused lead engagement model, lead journeys and conversion/retention processes. This is a mainly remote role with 4 days working from home and 1 day being office based. 35 hour week. The salary for this role is … generation and conversion funnels using Salesforce Marketing Cloud(SFMC) Collaborate with Sales, Marketing, and Data teams to align efforts under RevOps best practices Configure and manage SFMC journeys, automation, segmentation, and personalisation strategies Design and implement lead scoring models , segmentation logic, and persona-based targeting Conduct journey mapping and lead lifecycle analysis to improve conversion rates Develop and More ❯
High Wycombe, Buckinghamshire, England, United Kingdom Hybrid / WFH Options
Journey recruitment
Our client is looking for a results-driven individual with deep expertise in Salesforce Marketing Cloud (SFMC), customersegmentation, and R evenue Operations (RevOps). In this role, you’ll be responsible for using Marketing Cloud to help business development and marketing teams to get up and running and configured on the platform, and support the ongoing need … to adapt and build data segments to feed into sales and marketing campaigns, but also to build out customer focused lead engagement model, lead journeys and conversion/retention processes. This is a mainly remote role with 4 days working from home and 1 day being office based. 35 hour week. The salary for this role is … generation and conversion funnels using Salesforce Marketing Cloud(SFMC) Collaborate with Sales, Marketing, and Data teams to align efforts under RevOps best practices Configure and manage SFMC journeys, automation, segmentation, and personalisation strategies Design and implement lead scoring models , segmentation logic, and persona-based targeting Conduct journey mapping and lead lifecycle analysis to improve conversion rates Develop and More ❯
through data-driven recommendations, identifying friction points and high-impact improvement areas Partner with Data Analytics Engineers and Software Engineers to collect and model relevant conversion data throughout the customer lifecycle Champion data-driven culture by sharing insights and building strong stakeholder relationships Design experiments and analysis frameworks to quantify ROI of conversion initiatives Lead by example in applying … for advanced analysis and modeling User research understanding to complement quantitative insights Curious, collaborative team player able to prioritise in a fast-paced environment Nice to have: Familiarity with customersegmentation, predictive modeling, and machine learning techniques. Prior experience supporting data-driven product roadmaps and experimentation programmes A keen interest in trading and/or investing Basic knowledge More ❯
Digital Lifecycle (Growth) to own and optimize the entire user lifecycle - from acquisition and activation through monetization, engagement, and retention. You'll lead a lifecycle growth strategy across multiple customer journeys (self-serve, prosumer, and enterprise), with full ownership of funnel performance, experimentation, and cross-functional execution. This role requires a deeply analytical, product-minded growth leader who can … Your responsibilities Own and execute DeepL's end-to-end digital lifecycle strategy across self-serve and enterprise segments Drive activation, onboarding, engagement, monetization, and retention across the full customer journey Build and optimize funnel conversion from sign-up to paid, upsell, and expansion; own lifecycle KPIs Design and implement high-impact lifecycle experiments to accelerate user and revenue … growth Partner with Product and Engineering to launch product-led onboarding, nudges, and in-product growth loops Use data and segmentation to deliver personalized, regionally relevant journeys at scale Lead monetization and expansion initiatives that increase ARR and customer lifetime value Own lifecycle tooling and experimentation stack (e.g., Braze, Segment, Mixpanel, etc) Work cross-functionally with Product, Marketing More ❯
tech startup that offers an AI-powered platform for lawyers to manage workflow, compliance, and payments. What the job involves Ownership of Marketing Performance & Funnel Analysis: Analyze the complete customer experience, from initial ad impression through product use to lifetime customer value. Develop and maintain core marketing data products, dashboards, and reports that serve as the single source … performance. Utilize and evolve reporting, CRM, marketing, tagging, and analytics tools such as Google Analytics, Google Ads, Customer.io, Hex, Tag Manager, Posthog, and Meta. Produce insights and measurements from customer performance data, identifying and prioritizing high-impact growth opportunities. Identify conversion bottlenecks across key funnel stages and collaborate with cross-functional teams to resolve them. Investigate user behavior, acquisition … advanced models to answer key business questions, including: Marketing Mix & Attribution Modeling to optimize marketing budget allocation. Predictive LTV Modeling to inform smarter bidding, acquisition strategies, pricing, and promotions. CustomerSegmentation to enable personalization and operational efficiency. Churn Prediction to power proactive retention campaigns. Present findings and models clearly to senior leadership to influence strategic decisions. Enable Data More ❯
London, South East, England, United Kingdom Hybrid / WFH Options
Nigel Frank International
requirements. Develop and maintain model-driven Power Apps, ensuring smooth user interaction and scalability. Build and manage Power Pages (formerly Portals) for secure engagement with external audiences. Leverage Microsoft Customer Insights to enable effective customersegmentation, penalisation, and analytics. Design automated work flows using Power Automate to streamline processes and improve efficiency. Connect Dynamics 365 with other … Experience & Skills: Demonstrated experience with Dynamics 365 CRM development and the Microsoft Power Platform. Strong skills in Power Apps (model-driven), Dataverse, and Power Pages. Practical experience using Microsoft Customer Insights for campaigns and analytics. Solid understanding of Power Automate, JavaScript, and portal development using HTML/CSS and Liquid. Proficiency in customising workflows, forms, plugins, and business process More ❯
requirements. Develop and maintain model-driven Power Apps, ensuring smooth user interaction and scalability. Build and manage Power Pages (formerly Portals) for secure engagement with external audiences. Leverage Microsoft Customer Insights to enable effective customersegmentation, penalisation, and analytics. Design automated work flows using Power Automate to streamline processes and improve efficiency. Connect Dynamics 365 with other … Experience & Skills: Demonstrated experience with Dynamics 365 CRM development and the Microsoft Power Platform. Strong skills in Power Apps (model-driven), Dataverse, and Power Pages. Practical experience using Microsoft Customer Insights for campaigns and analytics. Solid understanding of Power Automate, JavaScript, and portal development using HTML/CSS and Liquid. Proficiency in customising workflows, forms, plugins, and business process More ❯