e-commerce testing and measurement strategies such as Geo-testing and marketing attribution. You are an expert in using various analysis techniques, such as linear and logistic regression, significance testing, and statistical modelling. Educated to degree level in a numerate/analytical subject. Solutions focused approach, with an more »
client-friendly manner. Experience: Experience in a similar role within a Media Agency environment, delivering MMM and attribution model projects. Proficiency in Bayesian and linearregression approaches; familiarity with other machine learning techniques is advantageous. Extensive experience in data mining and analysis, including designing methodologies to address ad more »
hypothesis formulation, data preparation and model building. Should possess enough proficiency with Statistical & ML model building using R and/or Python languages (generalized linear models, logistics/linearRegression, Tree based and Boosting models, Decision trees, Random Forest, XGBoost etc.- Basic understanding of Neural network and more »
