Hemel Hempstead, Hertfordshire, United Kingdom Hybrid / WFH Options
Berkshire News
driven CRO Manager to lead website optimisation efforts and drive measurable improvements in conversion rates. This pivotal role will be responsible for designing and executing A/B and multivariatetesting strategies, using insights to enhance user experience and maximise commercial performance. As the analytics expert within the digital team, you'll build and maintain robust tracking infrastructure … impactful dashboards and reports. Key Responsibilities Core CRO Activities Champion best-practice digital customer experience on our websites and apps Devise and deliver a continuous A/B and multivariatetesting programme in ABTasty to improve conversion rates and revenue, including: Simple redirects and layout changes Complex multi-variant tests with sophisticated targeting rules Advanced modifications requiring custom … user journey mapping in GA4 to understand behaviour patterns and identify friction points Collate and review quantitative and qualitative data to identify opportunities for improvement, including website analytics, user testing and guest feedback Analyse the effectiveness of website merchandising and personalisation using engagement metrics and custom dimensions Google Tag Manager Management Serve as the primary GTM administrator , managing the More ❯
Bristol, Avon, South West, United Kingdom Hybrid / WFH Options
Hargreaves Lansdown
responsible for supporting the continuous improvement of the company's digital experiences. This role focuses on analysing user behaviour, identifying opportunities for optimisation, and implementing A/B and multivariate tests to enhance user engagement and conversion rates. The CRO Executive works closely with digital, marketing, and product teams to ensure data-driven decision-making and to drive measurable … marketing at HL. What you'll be doing Conducting quantitative and qualitative analysis to identify user experience issues and optimization opportunities. Designing, implementing, and managing A/B and multivariatetesting strategies. Collaborating with UX designers, developers, and product managers to implement test variations and track performance. Monitoring and report on test results, providing actionable insights and recommendations. … best practices in CRO and digital analytics. About you Strong analytical skills with experience in web analytics tools (e.g., Google Analytics, Adobe Analytics). Proficiency in A/B testing platforms (e.g., Optimizely, Google Optimize, VWO). Understanding of UX principles and user behaviour analysis. Ability to interpret data and translate findings into actionable recommendations. Excellent communication and collaboration More ❯
Employment Type: Permanent, Part Time, Work From Home
South East London, London, United Kingdom Hybrid / WFH Options
iQ Student Accommodation Astor House
BI teams External website and analytics agency partners Skills and Experience: Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools Experience with A/B and multivariatetesting platforms (e.g. VWO) A strong grasp of cookieless attribution, incrementality testing, and MMM Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API) Confidence More ❯