lead marketing analyst
- Hiring Organisation
- Harnham
- Location
- England, United Kingdom
setting best practices and ways of working. Own full-funnel, cross-channel analysis covering acquisition, engagement, and retention. Improve campaign performance measurement through attribution modelling, incrementality testing, and media mix modelling. Partner with Data Science to develop predictive models (e.g. LTV, churn) to inform budget allocation. Build … media, and lifecycle. Strong communication skills, comfortable influencing senior stakeholders. Excellent statistical analysis and data storytelling ability. Desirable: Experience building LTV, churn, or other predictive models. Familiarity with marketing mix modelling and forecasting techniques. Python or R for advanced analytics. Exposure to high-volume, consumer-facing industries (gaming ...