CRM Manager
Gloucester, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
JR United Kingdom
and personalisation strategies. Regularly update customer segments based on evolving behaviours and lifecycle stages. Monitor and optimise email deliverability, integrating third-party tools where needed to enhance automation. Data Analysis/Reporting Analyse CRM and Loyalty data to generate actionable insights that inform strategic decisions. Define and track KPIs for CRM and loyalty campaigns, delivering regular performance reports to … stakeholders. Build dashboards to visualise campaign performance, segmentation metrics, and customer behaviour trends. Conduct cohort and predictive analyses to understand customer behaviour and mitigate churn risk. Stay informed on industry trends and best practices, recommending data-driven innovations. Loyalty Define and execute loyalty campaigns as part of the CRM strategy, ensuring alignment with business goals. Design and manage loyalty More ❯
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