2 of 2 Customer Segmentation Jobs in Guernsey

HubSpot CRM, including data accuracy, user permissions, and system configurations. Database Optimisation: Maintain clean, accurate, and up-to-date records by implementing data hygiene practices such as deduplication, contact segmentation, and lead scoring. Workflow Automation: Develop and manage workflows, sequences, and automation processes within HubSpot to improve efficiency, streamline processes, and ensure effective lead nurturing and follow-ups. Pipeline … troubleshooting issues, and ensuring best practices. Conduct onboarding and training sessions for new users. Reporting & Analytics: Build dashboards and customized reports that deliver actionable insights on marketing, sales, and customer service metrics, helping teams track KPIs and identify growth opportunities Integration Management: Manage and troubleshoot integrations between HubSpot and other tools such as Google Analytics, Slack, and other third … party applications. Lead Management & Segmentation: Create and manage lists, segments, and properties within HubSpot to support targeted campaigns and customer segmentation. Campaign & Content Management: Support marketing and sales teams by managing campaigns, including tracking performance, A/B testing, and analysing content interactions within HubSpot. System Updates & Optimisation: Keep up with HubSpots updates and releases, implementing new features More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯