1 of 1 Propensity Modelling Jobs in Hackney

Business Intelligence Lead - Engagement and Income

Hiring Organisation
MS Society UK
Location
Hackney, London, United Kingdom
Employment Type
Permanent
Salary
GBP Annual
supporters. We are looking for a Business Intelligence Lead for Engagement who is, first and foremost, a strong analyst. Someone who's built propensity models, next best action logic, or lifetime value analysis, and who understands how to turn that thinking into segmentation, selections, and audience strategies that improve … team and shape how we understand our audiences, turning that understanding into action. What you will be doing Applying advanced analytical techniques e.g. propensity modelling and next best action, to understand audience behaviour and inform engagement and fundraising strategy Overseeing selections and segmentation for income and engagement activities ...